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How a Sharply Printed Coaster is a Game-changer in Marketing

How a Sharply Printed Coaster is a Game-changer in Marketing

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If you thought printed coasters are only for restaurants, eateries and bars think again. Coasters maybe prevalent in these commercial areas but remain one of the most powerful methods to market a business where customers are calm, comfortable and undistracted. That way, whatever the printing service in Singapore has printed on your coasters will not be missed.

Placed where people are likely to be receptive to your message

Ensuring your entrepreneurial activities don’t stagnate is great. Printed coasters allow you to put your message, contacts and brand out there. Coasters are highly effective because historically they’ve always been placed where people are relaxed, happy and at ease. This means people will be readily receptive to anything printed on them.

That’s why as most printing companies in Singapore understand so well, coasters can be found in places where people are ordering drinks, enjoying food, dining rooms and board rooms.  Customers don’t just switch off their mind from all adverts, especially when strategically placed before them in items of value and useful to them. As they sit to chat, enjoy a drink and dine there’s no way your message will be missed.

Delivered after studying potential customer’s way of life

Obviously, you don’t just place your inventively-printed coasters anyhow and anywhere. They are strategically placed where the target audience most likely won’t miss them. For instance, wine companies usually target restaurants, bars and hotels with their coasters, considering that is where most of their customers frequent. SMEs dealing with stationery, office items and other executive goods and services can deliver their carefully printed coasters to boardrooms, school staff offices and other places.

Even better, coasters for all types of businesses can be placed just about anywhere, from the dining room in people’s homes, cafes, restaurants, boardrooms, coffee shops to bars. In fact, very few drink and food establishments would say no to free coasters. Where you could be charged for placing them the fee will definitely be very minimal if you cannot agree otherwise.

Keep customers busy as they wait

What your printing services Singapore firm does is ensure your brand colors, taglines, message, contacts and logo are carefully printed and designed if need be. In essence, they’ll be placed where people will spend a while either enjoying a drink or meal, waiting for a friend to arrive or order to be delivered.  The waiting also happens in dining rooms or boardrooms.

Printing interesting questions, facts or maxims on a coaster, including your brand details, keeps them busy as they wait and could actually become a subject of conversation on the table. In fact, it’s not hard to find people posting images of interesting coasters on social media helping to market a venture further.

High quality coasters vital

Products and services being marketed will be critically judged by the quality of the printed coaster. You cannot get it wrong. Your printing company in Singapore will help your brand, products and services stand out with the most deserved, amazing coasters.


Author: PrintVolution