People react positively to a constructive promotion that looks so normal very few actually decipher it is a marketing strategy. One such promotion is custom mug printing. Since a mug is very functional and usable, it is a perfect cost-efficient and simple way to get your brand name and message out there. Customized mug printing rejuvenates your business in a number of ways.
Gives people value
Compared to promotional strategies like banners and ads, mug printing adds to a better customer experience. People are always on mugs enjoying hot coffee, iced teas, green concoctions or even warm chocolates.
By giving a promotional mug to a person you are giving them a valuable, usable and practical gift they will put into good use. Every time the mug is used and seen your brand name, logo and message will also be out there reaching to them.
When you approach a person with a gift it always disarms them that their reaction ends up very positive. Promotional mugs do that to people when it is handed to a person. The mug keeps the person interested in what you are talking about while handing over the mug and will even engage in surveys, offer contact information and even react positively to other sales message.
There is no better way of reaching more people out there than through freebies. While research shows people skip, turn away or ignore all manner of ads online, television or marketing emails, their reaction to promotional free products such as mugs elicit the opposite effect. No one is being asked or persuaded to spend money and that works like magic every time. You can expect to have a greater, willing and effective reach than you would with adverts anywhere.
Enhance company or service recognition
It is possible that you remember the business title, brand name, message or logo on most of your mugs at home and office. That is how effective custom mug printing is. If you thought no one will remember what is written on them you are very wrong. Research shows 90 percent of people remember promotional items and custom branding on them.
Anytime your mug serves hot coffee and other beverages or stands on a table or bench somewhere your company will always be on display. Also, don’t forget the effectiveness of creatively branded mugs in starting conversations, fostering them and ensuring that anyone who looks at the mug invests something in it, such as recognition and knowledge of your brand.
A little promotional budget goes a long way
Custom mug printing is a very affordable promotional method most small businesses and companies with small budgets hardly realize. Even if you don’t have a huge marketing budget, just a good number of printed mugs will do the job for you. Offering custom printed mugs for free always proves to be a game changer for any business in any industry.
Getting ahead of a competitor is everything in the era of fierce competition. Custom mugs will rejuvenate your business and grow clientele.